SØRLANDSCHIPS
What we did
CAMPAIGN
THE BRIEF
Sørlandschips is one of Norway's most recognizable and beloved brands. Since its humble beginnings in the early 90s, Sørlandschips has grown to be one of Norways biggest snack producers and developed several product lines. They approached us with a request for a communication strategy that would highlight and help consumers distinguish between two of their main product lines: Sørlandschips Original and Verdens Tynneste Sørlandschips (The worlds thinnest Sørlandschips).
SOLUTION
Our solution was a campaign that focused on the laid-back attitude of southern Norway. In the midst of everyday hustle and bustle, Sørlandschips aims to be the guarantee of relaxation for all of Norway! The campaign returned to the roots of Sørlandschips, with simple visual elements and witty, quirky messages on billboards and social media.
